Describe techniques, types, and distribution methods of content marketing and how they fit into ecommerce.

Scenario

Having an online presence can be a tremendous expense for organizations. From a strictly accounting perspective, the costs associated with the IT requirements and the personnel needed to manage the various outlets can appear to be a huge drain on the marketing budget. With this in mind, it is essential to be able to identify the sources of revenue with the most profit potential.

The Vice President of Marketing for the organization has asked for a report on digital revenue. This report is going to be presented to the CEO and VPs. Specifically, they have asked you to review the potential revenue streams and compare them to the competition. They have asked for an “easy to understand” report that details at least 4 potential methods to generate revenue.

They also want you to briefly explain what might be some of the downsides of the revenue streams. You are asked to give your preference for 1 of the 4 options. They also ask for some basic information about what a competitor is doing to generate revenue online. This report is going to be presented to the CEO and departmental VPs next week.

Instructions

For the organization you selected, create a PowerPoint presentation for the VP of Marketing about the different types of revenue that can be generated online. Be sure that your presentation includes the following:

1. A cover slide with the name of the company in the title and purpose of the presentation as a subtitle.
2. An Introduction slide listing the topics of the presentation.
3. The pros of at least four (4) digital revenue stream options should be considered with specific examples given for each. (One to two slides)
4. The cons of at least four (4) digital revenue stream options should be considered with specific examples given for each. (One to two slides)
5. Make a recommendation for why one option is preferred based on the target customer and their potential experience on the site. (One slide)
6. Evaluate the online presence of at least one competitor. Based on what you observe, identify at least one (1) digital revenue stream and include this information for comparison purposes. (One to two slides)
7. A Summary slide
8. A Reference slide (if needed) in APA format.

Your presentation should be 7-10 slides in length (not including the cover slide), written with professional language, and use proper spelling/grammar. Include thorough speaking notes for each slide.

 

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